Theresa is a new age Digital Bricoleur, a new breed Marketeer in the emerging and social landscape. Having spent nearly 5 years driving global brand visibility out of adidas European Headquarter's in both Global PR and Global Digital Marketing. She's been a key role in launching over 40 Global Marketing Campaigns in more than 40 countries, including two of their largest to date, with the FIFA World Cup and Impossible is Nothing brand awareness campaign, as well as Originals. Her passion is in social media and how the tools and technologies are changing our behaviours, our way of business, marketing and messaging, and the importance of educating that to others.